The Founder and Innovation Lead of Debisibusybee Media, ADEBISI ADETUNJI has called on media professionals to embrace Artificial Intelligence AI and digital skills to remain relevant in the rapidly evolving media and communication industry.
Speaking on Tuesday during an in-house training on Audio and Multimedia Storytelling: Leveraging AI for the Digital Economy at Solution 939 FM, Ibadan, ADETUNJI said the rapid expansion of the digital economy and the growing influence of AI has changed how audience consume and interact with media content.
She stressed the need for journalists and other media professionals to utilize AI tools to enhance their work, repurpose content and improve their digital presence.
Some Staff who attended the training said the programme exposed them to new ways of using AI tools for content creation, storytelling and improving their digital presence, adding that the knowledge gained would help enhance their work and professional development.
On her part, the General Manager Solutions 939 FM Mrs FUNMI CHIMA said the organization will continue to build staff capacity to help their job output.
